Why My Performers Said I'd Slowed Down

I was trying to keep track of 1800 performers across Arizona, Nevada and Utah. How was I supposed to do that all by myself? I tried for a very, very long time.

All I care about is connecting with my performers. How do I get to know them better? How do I build my relationship with them better? I would try to go to coffee with them, or lunch, or have them over to our house, and we throw fire around in our backyard. I would fit it in wherever I could, but it was always kind of short-lived.

Even at an event, I'd have 12 performers showing up needing me, and the client needs me, and everyone else needs me. I'm just a frazzled mess. I'm being really short with people and I can't wait to get to the next thing. That's not very human of me, treating my performers like that.

I didn't realize that until I got the same consistent feedback for almost two years, from probably 20 or 30 different performers. I'm always asking them, how can I do better? How can I show up better? And they were all saying the same thing.

I have a lot of automated triggers now that deliver their call sheet and their event contract to them way more perfectly than I've ever done it. I make way more mistakes than my AI does. A lot of people are surprised about that.

People say AI makes tons of mistakes. Not if you build really solid verification checks. If your verifier assumes the work is wrong, and it has to keep iterating until it's at least 99.9 percent what I want it to be, it's not going to go wrong.

A good example. I had to send 40 contracts to 20 performers across four different states. That probably would have taken me a week and a half. Even though they're templated, each contract would still take me about 45 minutes. Now it takes me less than five minutes to send out everything.

In the last six to eight months, they're asking me a lot of questions. Whoa, you've slowed down. I don't feel rushed when I'm in a conversation with you anymore. I feel like you are slowing down enough to care about me. That to me means the world.

A lot of the world I live in is very creative and artistic, performance art and every other kind of art you could think of. A lot of the people who are really upset about AI are the artists. I've even had performers who don't want to work with our company because of how pro AI I am. But I'm not force feeding performers or any of the vendors images or slop or anything like that.